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The Recession Resistent Beauty Industry

Lucia Peresova is a well-known surreal makeup artist.

Difference between High-End Makeup and Drugstore Makeup High-end and drugstore (Dischem and Clicks) makeup pursue the same goal, which is to enhance the appearance, but they differ in formulation investment, shade range, performance, and price. Luxury brands typically invest more money in research and development, with the intention of using premium ingredients and finishes. Drugstore brands focus on accessibility, value, and trends, and in many categories they now match or c

In 2017, Rihanna launched Fenty Beauty in what would revolutionise the way the beauty industry approached diversity. Breaking away from the confines of traditional colour palettes, the brand debuted with an unprecedented 40 shades of foundation, which would later expand to 50. The bold move filled a glaring gap in representation for people with a variety of skin tones, particularly those with darker skin tones, and sent shockwaves through an industry that had long sidelined b

The natural hair movement has significantly reshaped cultural perceptions by challenging longstanding norms, reclaiming marginalised identities, and broadening the definition of beauty. Historically, the dominant aesthetic has often been rooted in Eurocentric ideals which have valued straight, smooth hair, implicitly positioning naturally textured hair as unprofessional or undesirable. The natural hair movement reclaimed type 4 hair and changed the narrative by celebrating th

Photo taken from Pinterest.com We live in a time of indulgence, a time of instant gratification and compounded by consumerism. In a world...