Difference between High-End Makeup and Drugstore Makeup High-end and drugstore (Dischem and Clicks) makeup pursue the same goal, which is to enhance the appearance, but they differ in formulation investment, shade range, performance, and price. Luxury brands typically invest more money in research and development, with the intention of using premium ingredients and finishes. Drugstore brands focus on accessibility, value, and trends, and in many categories they now match or c