In 2017, Rihanna launched Fenty Beauty in what would revolutionise the way the beauty industry approached diversity. Breaking away from the confines of traditional colour palettes, the brand debuted with an unprecedented 40 shades of foundation, which would later expand to 50. The bold move filled a glaring gap in representation for people with a variety of skin tones, particularly those with darker skin tones, and sent shockwaves through an industry that had long sidelined b
